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United States market

Ford Bronco (6th gen)

2021–present

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  • Lowest price

    US$48,250

    Since 2020

  • Median price

    US$94,600

    Since 2020 · n=30

  • Highest price

    US$205,000

    Since 2020

  • Sold cars

    30

    All time

  • Sell-through

    100%

    Of 30 lots

Ford Bronco

Based on 30 verified auction results

HOLDStablehigh confidence

US$67,000

Market value · recent verified sales

+2.6%

12-month change

Fair Entry

Stable prices. Negotiate on spec and condition.

Prices have been flat (+2.6%). No strong directional signal.

MSRP

Collectibility

3/10

Modest Demand

3-Year Forecast

US$60,506

-10%

5-Year Forecast

US$59,901

-11%

Market scores

28

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Option premiums

What every option is worth.

  • Built ≤ 2022

    +US$4,013+4%

    18 with · 12 without · high confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The sixth-generation Ford Bronco is trading at a median of $67,000, up 2.6 percent over the past year, though the market has shown minimal momentum in either direction. The HOLD signal reflects a stable equilibrium with no compelling reason for near-term repricing in either direction.

Transaction volume remains thin, with only five sales recorded in the past twelve months against a broader tracking sample of thirty vehicles. This sparse liquidity means buyers and sellers should expect wider bid-ask spreads and longer selling windows than the broader collector market.

These Broncos typically come to market with modest mileage, averaging 13,380 miles, consistent with the model's recent launch and collector-focused ownership patterns among early buyers. The low average suggests that most transacted examples are being driven sparingly and maintained carefully.

Classified as a depreciating modern vehicle with modest demand, the sixth-gen Bronco lacks the rarity or historical prestige that drive strong collectibility scores. Early production volume data is not yet available, but the model's continued mainstream availability and broad consumer appeal work against future appreciation potential.

Base projections call for declines to $60,506 over three years and $59,901 over five years, representing 9.7 and 10.6 percent depreciation respectively. These mild downward trajectories reflect typical modern vehicle depreciation curves rather than any structural weakness in the market or model itself.

For buyers seeking entry at fair pricing, current levels offer reasonable terms in a thin market where demand remains oriented toward ownership rather than speculation. Sellers should factor in extended holding periods and patience when timing exits.

Depreciation Benchmark

  • Current avg valueUS$67,000
  • Annual appr. rate+2.6%/yr
  • Segment average−10 to −25%/yr (early years)

Vehicle History Signals

  • Auction lots tracked30
  • Damage or salvage declared0 (0.0%)
  • No damage declared30 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$2,010
  • StorageUS$3,220
  • Depreciation— (appreciating)
  • Total annual costUS$5,830
This car has historically appreciated — carrying cost is offset by value growth, not eroded by depreciation.

Market Liquidity

  • Active Listings0
  • Sales Last 12 Months6
  • Sell-Through20%

Market Snapshot

  • Active Listings0
  • Avg Sale PriceUS$94,028
  • Avg Mileage at Sale13,380 mi
  • Recent Price RangeUS$48,250 – US$205,000
  • Total Sales Tracked30

Recent sales

Showing latest 20
  • US$205,000

    Bring a Trailer · 2 Jul 2026

  • US$68,500

    Bring a Trailer · 22 May 2026

  • US$74,500

    cars-and-bids · 6 May 2026

  • US$57,500

    cars-and-bids · 1 May 2026

  • US$48,250

    Bring a Trailer · 21 Apr 2026

  • US$67,000

    Bring a Trailer · 17 Apr 2026

  • US$106,700

    mecum · 19 Jan 2025

  • US$104,500

    mecum · 7 Sept 2024

  • US$99,000

    mecum · 6 Apr 2024

  • US$99,000

    mecum · 14 Jan 2024

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.