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United States market

Jeep Wrangler Rubicon (JK)

2006–2018

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  • Lowest price

    US$10,500

    Since 2020

  • Median price

    US$17,650

    Since 2020 · n=10

  • Highest price

    US$52,800

    Since 2020

  • Sold cars

    10

    All time

  • Sell-through

    100%

    Of 10 lots

Jeep Wrangler Rubicon

Based on 10 verified auction results

No signal yet

US$17,650

Market value · recent verified sales

MSRP

Collectibility

5/10

Collectible

3-Year Forecast

US$17,650

+0%

5-Year Forecast

US$17,650

+0%

Market scores

43

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Option premiums

What every option is worth.

  • Manual gearbox

    US$6,229-35%

    3 with · 3 without · low confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The Jeep Wrangler Rubicon JK is trading at a median of $17,650 on the secondary market, with limited price momentum data across a modest 12-month sample of eight transactions. The broader dataset of ten total tracked sales reflects thin liquidity, suggesting buyers and sellers should anticipate extended search periods and limited negotiating leverage in either direction.

Wrangler Rubicons in this generation typically carry around 40,600 miles at time of sale, indicating a mix of daily-use and lower-mileage examples moving through the market. Condition variance appears meaningful given the model's diverse ownership patterns, from purely recreational to work-oriented applications.

The JK Rubicon occupies a stable modern classic tier with moderate collectibility scoring, positioned between contemporary utility vehicles and appreciating vintage models. The Rubicon trim's off-road capability and brand loyalty have sustained baseline demand, though production figures remain unavailable for this analysis.

Base projections for both three and five-year horizons hold the median flat at $17,650, suggesting market consolidation rather than growth or decline. This stability reflects the model's functional utility offsetting the vintage appeal that typically drives classic collectible appreciation, while thin trading volume limits confidence in directional calls beyond the near term.

Depreciation Benchmark

  • Current avg valueUS$17,650

Vehicle History Signals

  • Auction lots tracked10
  • Damage or salvage declared0 (0.0%)
  • No damage declared10 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$1,210
  • StorageUS$3,220
  • DepreciationUS$1,070
  • Total annual costUS$6,100

Market Liquidity

  • Active Listings0
  • Sales Last 12 Months10
  • Sell-Through100%

Market Snapshot

  • Active Listings0
  • Avg Sale PriceUS$20,910
  • Avg Mileage at Sale40,600 mi
  • Recent Price RangeUS$10,500 – US$52,800
  • Total Sales Tracked10

Recent sales

Showing latest 10
  • US$10,500

    Bring a Trailer · 7 Aug 2026

  • US$52,800

    mecum · 25 Jul 2026

  • US$17,500

    Bring a Trailer · 9 Jul 2026

  • US$26,000

    Bring a Trailer · 24 May 2026

  • US$15,500

    Bring a Trailer · 19 May 2026

  • US$17,800

    Bring a Trailer · 18 May 2026

  • US$20,250

    Bring a Trailer · 12 May 2026

  • US$13,750

    Bring a Trailer · 6 May 2026

  • US$13,750

    Bring a Trailer · 24 Apr 2026

  • US$21,250

    Bring a Trailer · 18 Apr 2026

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.