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United States market

Ford Bronco (6th gen)

2021–present

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  • Lowest price

    US$48,250

    Since 2020

  • Median price

    US$93,500

    Since 2020 · n=31

  • Highest price

    US$205,000

    Since 2020

  • Sold cars

    31

    All time

  • Sell-through

    100%

    Of 31 lots

Ford Bronco

Based on 31 verified auction results

HOLDStablehigh confidence

US$67,000

Market value · recent verified sales

+0.8%

12-month change

Fair Entry

Stable prices. Negotiate on spec and condition.

Prices have been flat (+0.8%). No strong directional signal.

MSRP

Collectibility

3/10

Modest Demand

3-Year Forecast

US$60,506

-10%

5-Year Forecast

US$59,901

-11%

Market scores

28

Desirability

Thin

30

Liquidity

Moderate

50

Resale Outlook

Option premiums

What every option is worth.

  • Built ≤ 2022

    +US$13,713+15%

    18 with · 13 without · high confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The sixth-generation Ford Bronco is trading at a median of $67,000 in the current market, with a modest 0.8% gain over the past 12 months signaling stable pricing in a depreciating modern segment.

Transaction data remains thin, with only 5 sales tracked over the 12-month window and 31 total in our database, indicating low liquidity for buyers and sellers alike. The single active listing underscores the limited inventory circulating at any given time.

Vehicles in this cohort typically show low mileage, averaging around 16,150 miles, which reflects their relatively recent production and limited secondary-market penetration. Condition standards remain consistent across available examples.

The Bronco 6th gen carries a modest collectibility score with low desirability classification, positioning it as a modern depreciating asset rather than an appreciating collectible. Current demand does not support premium pricing trajectories common to earlier generations or competing SUVs with stronger heritage appeal.

Looking ahead, the three-year projection suggests a decline to approximately $60,500, representing a 9.7% depreciation from current levels. The five-year outlook points to $59,900, or 10.6% total depreciation, reflecting the natural wear cycle of modern vehicles and lack of emerging collector interest.

Entry at current valuations appears fair for buyers seeking recent Bronco ownership without premium expectations, though the thin transaction history and low trading velocity warrant caution regarding future liquidity should a quick exit become necessary.

Depreciation Benchmark

  • Current avg valueUS$67,000
  • Annual appr. rate+0.8%/yr
  • Segment average−10 to −25%/yr (early years)

Vehicle History Signals

  • Auction lots tracked32
  • Damage or salvage declared0 (0.0%)
  • No damage declared32 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$2,010
  • StorageUS$3,220
  • Depreciation— (appreciating)
  • Total annual costUS$5,830
This car has historically appreciated — carrying cost is offset by value growth, not eroded by depreciation.

For sale now · 1 live

All live deals

Market Liquidity

  • Active Listings1
  • Sales Last 12 Months7
  • Sell-Through23%

Market Snapshot

  • Active Listings1
  • Avg Sale PriceUS$92,931
  • Avg Mileage at Sale16,150 mi
  • Recent Price RangeUS$48,250 – US$205,000
  • Total Sales Tracked31

Recent sales

Showing latest 20
  • US$60,000

    Bring a Trailer · 14 Aug 2026

  • US$205,000

    Bring a Trailer · 2 Jul 2026

  • US$68,500

    Bring a Trailer · 22 May 2026

  • US$74,500

    cars-and-bids · 6 May 2026

  • US$57,500

    cars-and-bids · 1 May 2026

  • US$48,250

    Bring a Trailer · 21 Apr 2026

  • US$67,000

    Bring a Trailer · 17 Apr 2026

  • US$106,700

    mecum · 19 Jan 2025

  • US$104,500

    mecum · 7 Sept 2024

  • US$99,000

    mecum · 6 Apr 2024

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.