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United States market

Ford Bronco (1st gen)

1966–1977

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  • Lowest price

    US$1,060

    Since 2020

  • Median price

    US$88,000

    Since 2020 · n=219

  • Highest price

    US$1,870,000

    Since 2020

  • Sold cars

    219

    All time

  • Sell-through

    100%

    Of 219 lots

Ford Bronco

Based on 219 verified auction results

SELLDepreciatinghigh confidence

US$67,000

Market value · recent verified sales

-47.0%

12-month change

Wait or Sell

Prices declining. Sellers should consider acting; buyers should wait.

Median sold price down 47.0% over the last 12 months. Loss is likely to continue, especially for this segment.

MSRP

Collectibility

6/10

Collectible

3-Year Forecast

US$16,891

-75%

5-Year Forecast

US$11,524

-83%

Market scores

100

Desirability

Good

75

Liquidity

Poor

10

Resale Outlook

Option premiums

What every option is worth.

  • Limited-slip diff

    US$44,888-51%

    12 with · 205 without · high confidence

  • Clubsport / roll cage

    +US$42,000+48%

    5 with · 212 without · med confidence

  • Hardtop included

    US$33,922-39%

    14 with · 203 without · high confidence

  • Manual gearbox

    US$29,806-34%

    46 with · 134 without · high confidence

  • Built ≤ 1972

    US$3,955-4%

    92 with · 82 without · high confidence

Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Prices are adjusted to the model's median mileage before comparing. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.

Marque analyst note

The first-generation Ford Bronco market has entered a sharp correction phase, with median values collapsing 47 percent over the past 12 months to US$67,000. The SELL signal reflects this pronounced downward momentum, marking a dramatic reversal from the elevated prices that characterized this segment through 2023.

With 89 tracked transactions in the trailing 12 months against a total sample of 219 sales, liquidity remains good and sufficient to establish reliable pricing, though the velocity of recent sales suggests heightened supply relative to demand. Only three active listings are currently on the market, indicating that the adjustment may be consolidating inventory levels among dealers and private holders alike.

First-generation Broncos occupy the collectible tier with very high desirability, a status that reflects their iconic design and cultural significance within the classic 4x4 market. Typical examples trading hands carry approximately 94,000 miles, suggesting the bulk of transactions involve well-used examples rather than low-mileage specimens.

The three-year base projection anticipates further deterioration to US$16,891, representing a cumulative decline of 74.8 percent from current levels. The five-year outlook is even more severe, forecasting values near US$11,524, or 82.8 percent below today's median.

This aggressive depreciation trajectory reflects a market correction after a multi-year appreciation cycle that overextended valuations relative to production scarcity and underlying fundamentals. Prospective buyers should wait for stabilization before committing capital, while current holders face mounting pressure to liquidate before further erosion occurs.

Depreciation Benchmark

  • Current avg valueUS$67,000
  • Annual appr. rate-47.0%/yr
  • Segment average+3.0 to +9.5%/yr

Vehicle History Signals

  • Auction lots tracked222
  • Damage or salvage declared0 (0.0%)
  • No damage declared222 (100.0%)
No damage or salvage declarations found in the titles and descriptions of the auction lots we track for this model. That's a good sign, not a guarantee — always commission a professional inspection and history check before buying.

Est. Annual Ownership Costs

  • Insurance (agreed value)US$600
  • MaintenanceUS$2,010
  • StorageUS$3,220
  • Depreciation— (appreciating)
  • Total annual costUS$5,830
This car has historically appreciated — carrying cost is offset by value growth, not eroded by depreciation.

For sale now · 3 live

All live deals

Market Liquidity

  • Active Listings3
  • Sales Last 12 Months134
  • Sell-Through61%

Market Snapshot

  • Active Listings3
  • Avg Sale PriceUS$99,512
  • Avg Mileage at Sale94,078 mi
  • Recent Price RangeUS$1,060 – US$1,870,000
  • Total Sales Tracked219

Recent sales

Showing latest 20
  • US$42,900

    mecum · 15 Aug 2026

  • US$137,500

    mecum · 15 Aug 2026

  • US$53,000

    Bring a Trailer · 14 Aug 2026

  • US$25,000

    Bring a Trailer · 13 Aug 2026

  • US$102,000

    Bring a Trailer · 12 Aug 2026

  • US$88,500

    Bring a Trailer · 12 Aug 2026

  • US$51,000

    Bring a Trailer · 10 Aug 2026

  • US$28,000

    Bring a Trailer · 10 Aug 2026

  • US$58,500

    Bring a Trailer · 8 Aug 2026

  • US$55,000

    Bring a Trailer · 2 Aug 2026

Indicative only — not investment advice. Past performance is not a reliable indicator of future value.