Ford Bronco (1st gen)
1966–1977
Lowest price
US$1,060
Since 2020
Median price
US$88,000
Since 2020 · n=219
Highest price
US$1,870,000
Since 2020
Sold cars
219
All time
Sell-through
100%
Of 219 lots

Based on 219 verified auction results
US$67,000
Market value · recent verified sales
-47.0%
12-month change
Wait or Sell
Prices declining. Sellers should consider acting; buyers should wait.
Median sold price down 47.0% over the last 12 months. Loss is likely to continue, especially for this segment.
MSRP
—
Collectibility
6/10
Collectible
3-Year Forecast
US$16,891
-75%
5-Year Forecast
US$11,524
-83%
Market scores
100
Desirability
Good
75
Liquidity
Poor
10
Resale Outlook
Option premiums
What every option is worth.
Limited-slip diff
−US$44,888-51%12 with · 205 without · high confidence
Clubsport / roll cage
+US$42,000+48%5 with · 212 without · med confidence
Hardtop included
−US$33,922-39%14 with · 203 without · high confidence
Manual gearbox
−US$29,806-34%46 with · 134 without · high confidence
Built ≤ 1972
−US$3,955-4%92 with · 82 without · high confidence
Premiums compare the median price of sales with each option against comparable sales without it, mined from verified auction listings. Prices are adjusted to the model's median mileage before comparing. Options interact in ways a one-at-a-time split can’t capture — treat each premium as directional rather than gospel.
Marque analyst note
The first-generation Ford Bronco market has entered a sharp correction phase, with median values collapsing 47 percent over the past 12 months to US$67,000. The SELL signal reflects this pronounced downward momentum, marking a dramatic reversal from the elevated prices that characterized this segment through 2023.
With 89 tracked transactions in the trailing 12 months against a total sample of 219 sales, liquidity remains good and sufficient to establish reliable pricing, though the velocity of recent sales suggests heightened supply relative to demand. Only three active listings are currently on the market, indicating that the adjustment may be consolidating inventory levels among dealers and private holders alike.
First-generation Broncos occupy the collectible tier with very high desirability, a status that reflects their iconic design and cultural significance within the classic 4x4 market. Typical examples trading hands carry approximately 94,000 miles, suggesting the bulk of transactions involve well-used examples rather than low-mileage specimens.
The three-year base projection anticipates further deterioration to US$16,891, representing a cumulative decline of 74.8 percent from current levels. The five-year outlook is even more severe, forecasting values near US$11,524, or 82.8 percent below today's median.
This aggressive depreciation trajectory reflects a market correction after a multi-year appreciation cycle that overextended valuations relative to production scarcity and underlying fundamentals. Prospective buyers should wait for stabilization before committing capital, while current holders face mounting pressure to liquidate before further erosion occurs.
Depreciation Benchmark
- Current avg valueUS$67,000
- Annual appr. rate-47.0%/yr
- Segment average+3.0 to +9.5%/yr
Vehicle History Signals
- Auction lots tracked222
- Damage or salvage declared0 (0.0%)
- No damage declared222 (100.0%)
Est. Annual Ownership Costs
- Insurance (agreed value)US$600
- MaintenanceUS$2,010
- StorageUS$3,220
- Depreciation— (appreciating)
- Total annual costUS$5,830
For sale now · 3 live
All live dealsMarket Liquidity
- Active Listings3
- Sales Last 12 Months134
- Sell-Through61%
Market Snapshot
- Active Listings3
- Avg Sale PriceUS$99,512
- Avg Mileage at Sale94,078 mi
- Recent Price RangeUS$1,060 – US$1,870,000
- Total Sales Tracked219
Recent sales
Showing latest 20US$42,900
mecum · 15 Aug 2026
Green · Automatic
US$137,500
mecum · 15 Aug 2026
Satin Steel Metallic/Black Raven · Manual
US$53,000
Bring a Trailer · 14 Aug 2026
white · manual
US$25,000
Bring a Trailer · 13 Aug 2026
green · automatic
US$102,000
Bring a Trailer · 12 Aug 2026
Ford Area 51 Blue · 6R80 6-speed automatic
US$88,500
Bring a Trailer · 12 Aug 2026
Limestone Green Metallic
US$51,000
Bring a Trailer · 10 Aug 2026
Dark green · 4-speed automatic
US$28,000
Bring a Trailer · 10 Aug 2026
Blue
US$58,500
Bring a Trailer · 8 Aug 2026
US$55,000
Bring a Trailer · 2 Aug 2026
orange · 3-speed manual
Indicative only — not investment advice. Past performance is not a reliable indicator of future value.


